As a business owner, it’s important to make your product stand out amongst your competitors. Videos are one of the most powerful types of content on the internet and are an excellent addition to your marketing strategy.
To kick it up a notch, an animated explainer video is going to help you grab the attention of potential buyers. Currently, videos get 66% more leads than regular content, so let’s look at 5 ways a product explainer video will attract more customers.
Creates a Visual Experience of Your Brand
To start, if you have a colorful logo or scheme that is consistent with your brand, using it in an explainer video will create consistency. When you have a pleasing visual experience, customers are likely to remember it and tell their friends. They will also probably come back to purchase more!
Your Product Will Be Pitched Perfectly Every Time
Creating an animated explainer video allows you to have a consistent explanation of your product. Doing so also leaves less room for interpretation of a FAQ page or long paragraph explaining what it is your product does.
Explainer Videos Cater to Short Attention Spans
Microsoft did a study that showed the human attention span has dropped down to around 8 seconds. Think about how many times you yourself have scrolled past something within seconds not giving it another thought. So, if you don’t have them hooked by that point, they probably won’t finish the video. Explainer videos are typically 30-90 seconds long, so they are short, sweet, and to the point. If they are any longer, potential customers will get bored and move on.
We live in the age of instant gratification. Nobody wants to sit there and listen to you drone on about your product. Having an animated explainer video with pleasing images that gives you the bullet-point information is going to help.
They’re Perfect for Social Media
If you’re on the internet, you probably have social media. In fact, 54% of social media users use social media to research products before they buy. Posting your animated explainer video on your social media accounts is a great way to increase exposure.
An animated explainer video can also help you expand your social media content. Use clips to create more posts, shorter videos, whatever you’d like.
Having a product explainer video on your social media accounts will also make it easy for your followers to share with others. If your video is engaging enough, they’ll want to share it with their friends!
An Explainer Video will Increase Your Conversion Rates
Another thing explainer videos can do for you is increase your conversion rates. 85% of people are more likely to buy something if they see an engaging explainer video first. Adding an explainer video to your home page will also increase your SEO rankings and search engines will be more likely to show your product. This will help you to reach your target audience when they’re hunting for products online.