If you are in the planning stage of having an animated video explainer created, you should thoroughly research the available options before committing to a style of video. With that in mind, you are in the right place to learn more about the two competing options, 2D and 3D explainer videos.
In this article, we will cover the primary differences between these two techniques, what they are best used for, and cost implications. Read on to learn more about animated explainers.
What is an animated explainer video?
An explainer video is a short-form video created using 2D or 3D animation techniques. Explainers are produced as marketing or sales tools that highlight a company’s product.
Potential clients can consume A 30-60 second explainer considerably faster than a webpage and is more likely to create a compelling call-to-action, helping to improve customer engagement.
What is a 2D video?
2D Explainer videos are created using 2D techniques. Think of any classic Disney or Warner Brothers animation from your childhood, and you will recall seeing a 2D video. The scenes on your screen have a height and width but without apparent depth.
2D videos are the most common form of animation style, with modern 2D animation being hand-drawn or computer-created. Although the 2D process seems the more straightforward of the two options, it requires excellent technical skills to produce a high-end result.
Because 2D animation is produced frame by frame, you can typically see the progress of your video as it is created. 2D videos are perfect for promoting services and ideas, especially if you need a friendly and casual approach.
What is a 3D video?
Unlike 2D video, 3D video is much more concerned with being able to design, move and rotate three-dimensional objects and characters. When done well, this adds significantly higher levels of realism to any project, as it creates height, width, and depth to the animation. If you’re unsure what we mean, look at any Pixar movie for excellent examples of 3D animation.
3D animation involves creating individual characters and backgrounds in complex software and then manipulating them within the scene to render the desired results. Because of this complexity, 3D videos take longer to produce.
3D video is a visually richer creation, and modern cartoons are trending toward its use. 3D video is good for showing off physical products in explainer videos.
What are the costs for animated video services?
The choice you make between 2D and 3D animated video services will bear on the overall price. 2D videos are the most budget-friendly. There are many companies offering video services, beginning as low as $1000. For effective, higher quality videos, complete with scripting, voice-overs, and so on, expect to pay between $1,000 and $20,000 per minute – Most explainer videos fall between thirty and ninety seconds.
3D explainer videos, with advanced animation effects, will typically cost between $20,000 and $50,000 per minute, with the services included as mentioned above.
Should you choose 2D animation or 3D animation?
When it comes to having your video explainer created, the choice, ultimately, is yours. There is no single correct answer. Both styles have proven effective in all markets that use them, whether for advertising or training.
2D video has a feel about it that is appealing and friendly, perhaps because it is ‘traditional,’ while 3D video is modern and slick. Different industries will require differing end-products.
Conclusion
Hopefully, this article has given you some understanding of the options available. If you need a reliable 2D or 3D explainer animation production company, look no further. Head over to our contact page and drop us a message today! We’ll be happy to help create the perfect video for you.