Video content marketing is here to stay. That’s because video is undoubtedly one of the most powerful tools for businesses looking to engage and educate their customers.
By using visually appealing and compelling video content, businesses can communicate their message in a way that is engaging, effective, and most of all – memorable.
Video also offers unlimited ways to be creative and express your ideas.
Here are just a few reasons video content marketing should be a key part of your overall marketing strategy:
Video Content Improves Customer Engagement
Video content is far more engaging than text and images, making it a great way to grab the attention of potential customers.
In fact, according to a study by Wyzowl, 82% of consumers said that they would rather watch a video about a product than read about it.
By using video content, you can create a more interactive and engaging experience for your audience. It also has the benefit of making content more easily digestible and accessible.
Increased Online Conversion Rates
Video content is also a powerful way to increase conversion rates.
By clearly explaining the value of your product or service in a visually appealing and engaging way, you help potential customers understand the benefits of making a purchase.
A strong call-to-action at the end of the video also encourages potential customers to take the next step.
Videos Enhance Your Website’s SEO Ranking
This is an often overlooked benefit of using video.
But by including video content on your website, you’re also helping to improve your SEO. This is because search engines like Google typically favor websites that provide a high-quality user experience. Video content can be a key part of this.
By optimizing your video for SEO, including using relevant keywords in the title and description, you can increase the chances of your video being found in search results.
Video Content Gets More Shares On Social Media
Video content is far more likely to be shared on social media than text-based content. This makes it a great way to increase the visibility of your brand.
According to a study by Hubspot, video content is 12 times more likely to be shared on social media than text and images combined.
By creating shareable video content, you can increase the reach of your marketing efforts. This will attract new potential leads and customers.
Video Marketing Increases Your Brand’s Awareness
Video content is also a powerful tool for growing brand awareness.
By using your brand’s colors, logo, and other elements in the video, you can strengthen your brand identity and messaging.
Plus, the visual appeal of video content can help to grab the attention of potential customers and make your brand more memorable.
Conclusion
To sum it up, video content marketing is a powerful tool for businesses looking to engage and educate their customers.
Every business should, in some way, be leveraging the unique advantages video offers in order to succeed in today’s marketing environment.
If you’re looking to get started with video for your own business and want engaging, conversion-focused animations to grow your brand, reach out to the Explainer Sidekicks team at hello@explainersidekicks.com or follow the tips provided in one of our many blog articles to create your own.